The Rise of MMA in Different Countries: How the Sport is Growing Worldwide

Mixed Martial Arts (MMA) is no longer an underground sport. What once began as a niche fighting competition between styles has evolved into a global multi-million-dollar industry. From sold-out arenas in Las Vegas to rapidly growing fight scenes in Brazil, Eastern Europe, and Asia, MMA is conquering the world. According to MMA Junkie, global viewership numbers have never been higher. Want to be part of this movement? Check out Fightstyle’s MMA beginner collection and start your training fully equipped.

United States: UFC as the Engine of Popularity

The worldwide rise of MMA received a massive boost thanks to the UFC (Ultimate Fighting Championship), founded in 1993. In the US, the sport gained popularity as icons like Chuck Liddell, Georges St-Pierre, and Conor McGregor captivated audiences with their style, charisma, and explosive performances. Thanks to ESPN and other major media outlets, MMA reached a mainstream audience. Today, the UFC is the benchmark for every serious fighter—and it has set global standards in training methods and promotion.

Brazil: The Birthplace of BJJ in MMA

Brazil holds a special place in MMA’s heart. The influence of Brazilian Jiu-Jitsu (BJJ), especially through the Gracie family, was essential in developing ground fighting within MMA. Legends like Anderson Silva and José Aldo emerged from this culture of technical perfection and fierce fighting mentality. According to Sherdog, Brazil remains one of the largest talent pools for international organizations. On a recreational level, BJJ and MMA schools are found throughout the country, where discipline and respect are as important as physical strength.

Eastern Europe: Tough Fighters, Rapid Growth

Countries like Poland, Russia, and the Czech Republic have undergone an MMA revolution over the past decade. With events like KSW (Poland) and ACA (Russia), the region has produced extremely tough, technically skilled fighters. Think of names like Khabib Nurmagomedov or Jiří Procházka, who command global respect. The mix of wrestling traditions, mentality, and military discipline makes Eastern Europe a new powerhouse in MMA. Fighters there are becoming increasingly professional—along with their gear. In our Fightstyle MMA collection, you’ll find equipment that meets the demands of this intense style.

Asia: Tradition Meets Modern Fighting

MMA has carved out a unique place in Asia. Organizations like ONE Championship combine traditional martial arts with modern MMA formats. In countries like Thailand, Japan, the Philippines, and South Korea, the sport is deeply embedded in the culture. Where Muay Thai and karate once dominated, a hybrid approach has emerged that is both respectful and spectacular. The emphasis on discipline, technical finesse, and spirituality makes the Asian MMA scene something special—and hugely popular among young talent.

Europe and The Netherlands: From Kickboxing to the Cage

MMA is also booming in the Netherlands. For years, the country was mainly known for its dominant kickboxers, but the focus is increasingly shifting to MMA. Young talents now combine stand-up skills with BJJ and wrestling. Gyms across the country offer MMA as a complete discipline. Famous names like Alistair Overeem and Gegard Mousasi have made a worldwide name for themselves and inspire a new generation. At Fightstyle, we see this reflected in the demand for complete gear sets: from MMA gloves and rashguards to compression wear and shin guards—all to optimally support the modern fighter.

MMA: A Global Language

What makes MMA special is that it has become universal. It no longer matters where you come from, which style you practice, or in which language you think: inside the cage, fighters speak the same language of respect, technique, and perseverance. Whether you train in a gym in the Netherlands or a temple gym in Bangkok, the values remain the same. That makes MMA not just a sport, but a culture. Want to learn that language yourself? Start with the right basics: explore our MMA gear and begin your journey. For more inspiration about international growth, visit Tapology, where you can also follow emerging talent worldwide.