Everlast: The iconic brand behind generations of champions

When you think of boxing, you think of Everlast. This legendary brand is inextricably linked to boxing, MMA and other combat sports. From the greats of the past to the superstars of today, the brand has always stood for strength, perseverance and the will to win. But what makes this brand so special? And why do so many top athletes choose this brand?

From swimwear to boxing gloves

Everlast began in 1910 in The Bronx, New York. At that time, it was not yet a boxing brand, but a company that produced swimwear. The name ' Everlast ' was chosen because it stood for durability and quality. But the transition to boxing began when a young boxer, Jack Dempsey, knocked on his door with a request. He needed boxing gloves that would last longer than the standard models of the time. Everlast designed a pair that would not only survive the training, but also the world title fights in which Dempsey played the leading role.

From that moment on it was no longer a swim brand. It became the brand for fighters, and it has remained that to this day.

Legendary icons Everlast trusted

The list of athletes who have worn this brand reads like a combat sports Hall of Fame. Muhammad Ali , arguably the greatest boxer of all time, trusted Everlast in the ring. His epic fights against George Foreman and Joe Frazier were fought with Everlast gloves, and the brand became a symbol of excellence and style.

Mike Tyson , the untouchable powerhouse of the 80s and 90s, was known for his brutal knockouts. He wore Everlast gloves during his devastating rise to the world title. His aggressive fighting style and the brand's durable gear were a perfect match.

Even in the modern era, it remains a favorite among champions. Mexican boxer Canelo Álvarez has embraced the brand, as has MMA champion Dustin Poirier . Whether in the ring or in the cage, it remains a name athletes trust.

The innovation of Everlast

Although Everlast started with boxing gloves, the brand has expanded its offerings over the years. Today, they not only produce gloves , but also shin guards , punching bags, clothing, and other training accessories . What sets this brand apart is its constant drive for innovation. Their Powerlock gloves, for example, combine classic fit with modern technology to provide the perfect balance of strength and protection. The Evergel inner gloves provide extra support and shock absorption, allowing fighters to train longer and harder without sustaining injuries.

Everlast is also progressive when it comes to sustainability. The brand is committed to environmentally friendly production processes and works on recyclable materials without compromising on quality or performance.

More than a brand

It’s not just a sports brand; it’s a mindset. ‘Greatness is Within’ is their slogan, and that speaks to fighters worldwide. The brand isn’t just about the champions winning titles, it’s about the amateur in a small gym landing his first punches on a punching bag.

It’s the mentality of perseverance, of getting back up after being knocked down. Whether you’re a world champion or someone just starting out, Everlast embodies the fighting spirit and discipline that makes combat sports so special.

Why you should choose Everlast

Whether you are a beginner or a seasoned fighter, they offer products that will take your training to the next level. Their gear is designed to last, provide maximum protection and help you get the most out of yourself. At Fightstyle you will find a wide range of Everlast products , specially selected for fighters who demand the best from their gear.

So, what does Everlast mean to you? Share your experience with this iconic brand in the comments!

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